analytics.
Analytics gives you information about your website visitors. It shows you where they came from, how long they stayed, what they looked at, and what phone/browser they were on etc. If you are already glazing over we completely understand. If it’s not something that interests you or won’t be helpful, then you don’t need to have it.
How will analytics help me? –
No matter your business, analytics will help you understand your audience better. For instance, if 50% of your visitors are coming from Germany, you could consider a German-language version of your website.
Or if one page on your site never has any visitors, perhaps it’s just not interesting to your customers or maybe they can’t find a link to it on your site.
Can you set up analytics for me?-
Yes, absolutely.
Burst Analytics is a very simple tool which doesn’t upload data to the cloud so is better for your customer privacy and for GDPR. Or Google Analytics has significantly more detailed information and is the most commonly used analytics tool.
With Google Analytics we can set up simple reporting but it can be configured for very nuanced and customised data collection. For that, we’d recommend advice from a specialist, or a lot of free time to learn!
* an example of the types of things you can expect to see if your analytics software.
Will I be tracking people without their knowledge? –
Firstly, it’s important to know that analytics will show you nothing personal about your visitors. Only that you had a visitor and what they did on your site, but you will not be able to track that to an individual.
So while there is nothing explicit on a website to let a visitor know their activity is being collected, the GDPR laws ( EU and UK) state that your website needs to have a privacy policy and/or cookie policy which will explain that you are capturing data.